Next.js website development that starts with the funnel, not the moodboard

Webflow if the site is mostly marketing pages and your team wants to build new ones without engineering. Next.js if you need custom interaction, product integrations, real application logic or 3D. We recommend based on who maintains the site after launch, not on what we'd rather build.

We set a performance budget at the start of the project and hold the build to it. Core Web Vitals are a pass criterion, not a post-launch fix. Heavy work like 3D is deferred, gated on reduced-motion preferences and profiled on mid-range hardware rather than a developer's laptop.

They're protected by planning rather than hope: a full inventory of live URLs, a 301 from every old path, titles, metadata and schema carried across, then sitemaps and Search Console updated on launch day and crawl errors watched for a month. Expect a wobble for a week or two while Google re-crawls. We say that before the migration, not after it.

It's built to be quotable: server-rendered text, a clean heading structure, Organization, Service and FAQ schema, and answer-first copy an assistant can lift whole. We publish an llms.txt as well, though Google's own guidance says you don't need one to appear in AI Overviews. Citations follow structure, speed and clarity, not a file at your domain root.

Yes, that's the point of the CMS modelling step. We build the page sections as reusable, typed blocks your team can rearrange to compose new pages, rather than a CMS where every layout change is a ticket. Training and documentation are included at handover.